Spotify continues to expand the role of video within its platform.

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The company introduced Music Video Charts Global, its first chart dedicated exclusively to music videos.

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This new chart shows the 50 most-streamed music videos in the world on Spotify, ranked by daily video streams.

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The announcement marks an important step in Spotify’s audiovisual strategy. For years, music videos have been mainly associated with YouTube, social media, or platforms outside the audio streaming experience.

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Now, Spotify is increasingly bringing video into the music experience itself.

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Music Video Charts Global creates a new space for visibility. Fans can discover which videos are being watched the most globally, and Spotify will also highlight the Top 10 every week across its social channels and Spotify for Artists.

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Spotify is also testing new tools to help artists work more strategically with video on the platform. One of them is the possibility of pitching music videos for editorial consideration, in a similar way to how artists can pitch songs.

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Artists and their teams can share information about the video concept, mood, visual style, genre, and marketing plans.

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This gives Spotify’s editorial team more context when considering videos for playlists and featured spaces within the app.

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Music videos can appear across different areas of the platform: the artist profile, the videos tab, Home, release pages, Now Playing, editorial video playlists, Videos For You, and fan notifications.

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A fan can be listening to a song and switch to the video from the same screen. They can discover a performance, go back to the audio, save the track, follow the artist, or keep exploring the catalog.

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An official music video, a live session, a performance, or a well-crafted visual piece can add context, depth, and connection around a song.

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It can also help artists build a clearer identity.

Videos can be delivered through labels or distributors and, in some cases, uploaded directly through Spotify for Artists while the feature is still in beta.

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To make the most of these tools, video needs to be part of the release calendar, not something improvised after the song is already out.

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The launch of a dedicated video chart may also change how teams measure the impact of a release. If Spotify starts building charts, playlists, and editorial spaces around video, there will be a new layer to analyze: how audiovisual content performs inside a DSP.

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Which videos hold more attention.
Which artists move fans from audio to video.
Which performances become an entry point into the catalog.
Which releases generate visual conversation inside the platform.
What kind of content creates a deeper connection with the audience.

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This update challenges artists and labels to think of video not only as a promotional piece, but as part of a broader strategy for connection, discovery, and catalog growth.