Spotify has started changing the way it identifies artist profiles within the platform.

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The former “Verified Artist” concept is now becoming “Registered Artist”, a label designed to make it clear that the profile has been claimed and is being managed through Spotify for Artists.

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Spotify explains that this change aims to improve transparency for listeners and make the meaning of each label within the platform clearer.

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Having a claimed, updated, and properly managed profile is part of the basic infrastructure behind any release.

This is where key elements that help organize a project’s identity come together: biography, images, links, concerts, merchandise, artist playlists, and access to insights through Spotify for Artists.

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Spotify also introduced Verified by Spotify, a new authenticity signal for profiles that meet certain criteria around trust, activity, and artistic identity.

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According to Spotify, this new badge is meant to show that the profile has been reviewed and meets authenticity criteria, in a context where distinguishing between real, fake, or AI-generated profiles has become more complex.

An incomplete, outdated, or unclaimed profile can make a release lose context, presence, and opportunities.

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On the other hand, an organized profile helps audiences, editorial teams, partners, and platforms better understand who is behind the music.

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Your artist profile is not just a page on Spotify.
It is part of your release infrastructure.